Monday, November 2, 2009

Learning how to sell the sizzle and not the steak

My latest project in my illustration class was to create an advertisement for the energy drink Xenergy. Since Xenergy is a major competitor to red bull I went with a sexy girl matador out maneuvering a dopey bull. When I told my teacher that I was concerned I wasn’t showing the product enough he said, “Who cares about the can? Show us the girl! Sell the sizzle not the steak!” So that’s what I did, and I think it came out nice. Unfortunately, I didn’t have time to take a nice photo because I was rushing to class, but it gets the idea across.

Ink and watercolor, and colored pencil on cold press illustration board, 11x17”

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